Strategic
Data-driven and research-based choices.
Playful
Innovative approaches to processes and tools.
Flexible
Custom packages as unique as your business.
About me
Hi there!
I’m Michela, I have a background in the arts and passion for strategy, which means I love creativity and growth-focused thinking.
As a collaborator to innovative, creative or purpose-driven businesses, I work to charge-up your brand and clarify your identity.
Scroll down to learn more about my services and my innovative Play-Fuelled Work approach.
Services
Branding
Branding is your biggest marketing supporter. A great brand makes your day-to-day decisions more strategic and provides clarity and direction to your business. From a full strategy to a great logo, supercharge your branding efforts to grow stronger and achieve more.
Graphic design
Graphic design can make or break a campaign. Too many businesses are asking for people’s attention. Give yourself more chances to stand out with strong graphic design that supports your message (and doesn’t look like a ready-made template).
Content writing
Make your mark with words that sell. Writing to sell doesn’t mean shouting louder or being more agressive. It’s the careful balance of persuasion and emotion. I will give your content a unique voice that builds trust and creates consistency.
Custom training
Be the key to your business' success. I can guide you through a bespoke training journey on branding, graphic design or content writing, to help you build the specific skills and knowledge you need to reach your business goals.
Play-Fuelled Work
As a businnes working in innovation or the creative industries you’re used to doing things differently.
Meet Play-fuelled Work: a research-backed strategy to achieve more, while having more fun.
Reaching your goals is satisfying and fulfilling, but the road to get there becomes much more intentional and optimised when it’s approached with playfulness.
Play-fuelled Work combines creative and playful activities (ever thought of your brand as a sonnet?) and a targeted, customer-focused mindset to get the seriously good results your innovative work deserves.
Testimonials
"Michela was able to create a strategic and effective brand through a smooth and well-thought-out process, helping me feel more confident and proud of my work."
Sara R.
Arts freelancer
"Michela is a highly skilled graphic artist! I would highly recommend her for any design projects. She takes time to understand her client's needs."
Sean
Musical writer and producer
"Michela continuously delivers excellent work for my business. From my brand identity to promotional flyers, she truly is a superstar."
Anna R.
Wellbeing freelancer
"Working with Michela has been an absolute delight! She not only provided regular updates and showed genuine interest in understanding my new business concept, but she also crafted beautiful branding for my new venture. I highly recommend Michela to anyone who is looking to take their branding to the next level. Thank you ever so much!"
Joanna C.
Fitness e-commerce owner
